CMOs are getting more responsibility — without power

A Lippincott study of 541 global CMOs reveals that 80% face bureaucratic hurdles in decision-making and 84% struggle to align stakeholders with marketing vision, despite rising job titles like CGO. CMOs report low autonomy (44%) and a 'trust problem' in the C-suite regarding marketing's financial impact, exacerbated by AI-driven analytics prioritizing short-term results over long-term brand building.