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The Nexus
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CCO

Coverage of CCO in the Nexus archive.

Earliest in view: Jun 17 · 11:49 UTCMost recent: Jun 17 · 11:49 UTC
Co-mentioned in this coverage
Lippincottorganization1Michael D'Esopoperson1Raja Rajamannarperson1CMOtopic1CGotopic1Boathouseorganization1CFOtopic1
Recent coverage
  • BUSINESSJun 17 · 11:49 UTCBUSINESS INSIDER
    CMOs are getting more responsibility — without power

    A Lippincott study of 541 global CMOs reveals that 80% face bureaucratic hurdles in decision-making and 84% struggle to align stakeholders with marketing vision, despite rising job titles like CGO. CMOs report low autonomy (44%) and a 'trust problem' in the C-suite regarding marketing's financial impact, exacerbated by AI-driven analytics prioritizing short-term results over long-term brand building.