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Erika Serow

Coverage of Erika Serow in the Nexus archive.

Earliest in view: Jul 2 · 14:32 UTCMost recent: Jul 2 · 14:32 UTC

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BUSINESSJul 2 · 14:32 UTCBUSINESS INSIDER
Companies are thinking smarter about how technology can drive business outcomes, says Bain's Erika Serow
Erika Serow, Bain's chief marketing officer, emphasizes that the CMO role involves creativity, measurement, and technology deployment. Companies are shifting focus to use AI to address business priorities rather than creating priorities around AI.