BUSINESSJul 2 · 14:27 UTCBUSINESS INSIDERJulia Hood ([email protected])

Creators like Benny Blanco help drive Yahoo's transformation, says CMO Josh Line

Yahoo is undergoing a brand transformation led by CMO Josh Line, focusing on redeveloped products and leveraging creators like Benny Blanco through his 'Friends Keep Secrets' podcast. The company deleted its social media accounts a year and a half ago and now reports greater traction on those channels.

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Josh LinepersonYahooorganizationBenny BlancopersonFriends Keep Secretstopic

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