Dossier
Josh Line
Coverage of Josh Line in the Nexus archive.
- Creators like Benny Blanco help drive Yahoo's transformation, says CMO Josh Line
Yahoo is undergoing a brand transformation led by CMO Josh Line, focusing on redeveloped products and leveraging creators like Benny Blanco through his 'Friends Keep Secrets' podcast. The company deleted its social media accounts a year and a half ago and now reports greater traction on those channels.