America's most-searched ice cream brand may surprise you — and there's a healthy reason why

Halo Top was the most-searched ice cream brand in the U.S. from April 2025 through April 2026, according to a study by Innerbody Research. The brand markets its low-calorie, high-protein ice cream as a 'feel-good treat' and was acquired by Wells Enterprises (owner of Blue Bunny) in 2019. Experts attribute its popularity to a growing demand for guilt-free, healthier desserts aligned with the GLP-1 era.