Maeve Webster
Coverage of Maeve Webster in the Nexus archive.
- America's most-searched ice cream brand may surprise you — and there's a healthy reason why
Halo Top was the most-searched ice cream brand in the U.S. from April 2025 through April 2026, according to a study by Innerbody Research. The brand markets its low-calorie, high-protein ice cream as a 'feel-good treat' and was acquired by Wells Enterprises (owner of Blue Bunny) in 2019. Experts attribute its popularity to a growing demand for guilt-free, healthier desserts aligned with the GLP-1 era.
- America's favorite pizza may be getting a makeover as protein demand surges
Domino's, a major pizza chain, may introduce a protein-boosted pizza as part of industry trends toward higher-protein menu offerings. Analysts from Bernstein and industry expert Maeve Webster highlighted protein's growing popularity among consumers, citing examples like Starbucks' Protein Lattes and Coca-Cola's exploration of protein-rich beverages.