Dossier
Brunello Cucinelli
Coverage of Brunello Cucinelli in the Nexus archive.
- What's hot and what's not in the wardrobes of AI's newly minted millionaires
The AI wealth boom is driving demand for luxury brands like Brunello Cucinelli, Loro Piana, and Chrome Hearts among tech founders and employees. These brands thrive with 'quiet luxury' aesthetics, sustainability focus, and limited-edition items, while Chanel and The RealReal expand in San Francisco to cater to the new tech elite.
- 'King of Cashmere' CEO on outperforming the luxury slowdown: Don't be greedy
Brunello Cucinelli's CEO, Riccardo Stefanelli, attributes the company's success to prioritizing long-term integrity over short-term profit maximization, as reported by CNBC. The luxury brand has outperformed the broader luxury market slowdown by adhering to this ethos.