Dossier
Loro Piana
Coverage of Loro Piana in the Nexus archive.
- What's hot and what's not in the wardrobes of AI's newly minted millionaires
The AI wealth boom is driving demand for luxury brands like Brunello Cucinelli, Loro Piana, and Chrome Hearts among tech founders and employees. These brands thrive with 'quiet luxury' aesthetics, sustainability focus, and limited-edition items, while Chanel and The RealReal expand in San Francisco to cater to the new tech elite.
- Why venture capitalist Chamath Palihapitiya is getting roasted for saying possessions are 'worthless'
Chamath Palihapitiya, founder of Social Capital, faced criticism for calling possessions 'worthless' while appearing to wear a $2,700 Loro Piana sweater. Critics highlighted the contradiction, though Palihapitiya denied the item was from the luxury brand. The backlash occurs amid a tech-driven AI boom and shifting luxury market trends.