Dossier
Hope poster
Coverage of Hope poster in the Nexus archive.
- SMOKERS’ CORNER: COLA POLITICS
The article compares modern political branding to consumer choices like cola brands, citing Slavoj Žižek's analogy that voting behavior mirrors superficial consumer preferences. It highlights how political campaigns use branding, symbolism, and visual cues to shape voter identity, similar to corporate strategies, with examples like Obama's 'Hope' poster, Trump's MAGA caps, and New Labour's rebranding.