Skip to content
The Nexus
DossierENTITY

The Fragile Absolute

Coverage of The Fragile Absolute in the Nexus archive.

Earliest in view: Jul 5 · 05:18 UTCMost recent: Jul 5 · 05:18 UTC
Co-mentioned in this coverage
ThinkFestplace1Slavoj Žižekperson1Coca-Colaorganization1Pepsiorganization1David Aakerperson1Bruce I. Newmanperson1Nikeorganization1Barack Obamaperson1Hope postertopic1Donald Trumpperson1MAGAtopic1Tony Blairperson1New Labourtopic1
Recent coverage
  • POLITICSJul 5 · 05:18 UTCDAWN
    SMOKERS’ CORNER: COLA POLITICS

    The article compares modern political branding to consumer choices like cola brands, citing Slavoj Žižek's analogy that voting behavior mirrors superficial consumer preferences. It highlights how political campaigns use branding, symbolism, and visual cues to shape voter identity, similar to corporate strategies, with examples like Obama's 'Hope' poster, Trump's MAGA caps, and New Labour's rebranding.

The Fragile Absolute · Dossier · The Nexus