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Laura Jones

Coverage of Laura Jones in the Nexus archive.

Earliest in view: Jul 2 · 21:18 UTCMost recent: Jul 2 · 21:18 UTC
Co-mentioned in this coverage
Instacartorganization1Bananas campaigntopic1Ben Stillerperson1Benson Booneperson1Spike Jonzeperson1Preference Picker tooltopic1Cannes Lionsorganization1
Recent coverage
  • BUSINESSJul 2 · 21:18 UTCBUSINESS INSIDER
    CMO Laura Jones explains the insight behind its "Bananas" campaign, which was a winner at the 2026 Cannes Lions

    Instacart's CMO Laura Jones discussed the 'Bananas' campaign, which won Silver and Bronze Lions at the 2026 Cannes Lions Festival. The campaign addressed customer concerns about online grocery quality, particularly for items like bananas, leading to the Preference Picker tool for detailed order customization. The campaign featured a Super Bowl commercial starring Ben Stiller and Benson Boone, directed by Spike Jonze.

Laura Jones · Dossier · The Nexus