CMO Laura Jones explains the insight behind its "Bananas" campaign, which was a winner at the 2026 Cannes Lions

Instacart's CMO Laura Jones discussed the 'Bananas' campaign, which won Silver and Bronze Lions at the 2026 Cannes Lions Festival. The campaign addressed customer concerns about online grocery quality, particularly for items like bananas, leading to the Preference Picker tool for detailed order customization. The campaign featured a Super Bowl commercial starring Ben Stiller and Benson Boone, directed by Spike Jonze.