Dossier
Moojing
Coverage of Moojing in the Nexus archive.
- Can Pop Mart sustain the Labubu juggernaut as China sales cool?
Chinese toymaker Pop Mart experienced a 5% year-on-year decline in domestic online sales in May 2024, with sales also dropping 14% from April and 25% below the average monthly level. The decline raises concerns about the sustainability of demand for its intellectual property, including the Labubu character.