Nabila Popal

Apple and other tech companies are raising prices on products due to a severe global shortage of memory chips, driven by surging demand from AI data centers. The crisis, termed 'RAM-ageddon,' has led to price hikes for MacBooks, Xbox consoles, and PCs from Dell, HP, and others, as cloud computing firms consume most of the available memory supply.

Samsung may benefit from Apple's high-priced foldable iPhone as it could make Samsung's own foldable prices appear more reasonable. Samsung plans to raise Galaxy Z Fold 8 prices by about $100, while Apple's foldable is expected to cost around $2,500, providing Samsung pricing cover amid rising component costs. Both companies face margin pressures from surging memory and processor costs.

Apple and Xbox raised prices on devices due to a global memory chip shortage driven by AI infrastructure demands. Analysts and tech leaders attribute the price increases to surging costs for memory and storage chips, with expectations of further hikes in the future.

Apple increased prices for Macs and iPads due to a memory chip shortage caused by the artificial intelligence boom. The company cited an 'unprecedented challenge' from surging demand for memory and storage, with price hikes expected to extend to iPhones later this year. Apple's stock fell 4.5% following the announcement.

Apple increased prices for Macs and iPads due to a memory chip shortage caused by the AI boom. The company cited unprecedented demand for memory and storage from AI data centers, with price hikes for specific models like the MacBook Neo, MacBook Air, MacBook Pro, iPad Air, and iPad Pro. Analysts predict iPhone prices may also rise significantly later this year.