Even Apple supply chain maestro Tim Cook couldn’t dodge the memory chip ‘RAM-ageddon’ crisis. Here’s why PC prices are soaring this summer

Apple and other tech companies are raising prices on products due to a severe global shortage of memory chips, driven by surging demand from AI data centers. The crisis, termed 'RAM-ageddon,' has led to price hikes for MacBooks, Xbox consoles, and PCs from Dell, HP, and others, as cloud computing firms consume most of the available memory supply.