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Sean Downey

Coverage of Sean Downey in the Nexus archive.

Earliest in view: Jun 23 · 15:33 UTCMost recent: Jun 23 · 15:33 UTC
Co-mentioned in this coverage
Adam Waheedperson1Googleorganization1YouTubeorganization1Business Insiderorganization1Interactive Advertising Bureauorganization1BCGorganization1PayPalorganization1LinkedInorganization1
Recent coverage
  • BUSINESSJun 23 · 15:33 UTCBUSINESS INSIDER
    Marketers, it's okay to let creators get experimental with your ads

    Marketers should grant creators more creative freedom in ad campaigns to enhance performance. Adam Waheed (Adam W) and Google's Sean Downey emphasized open-ended briefs and collaboration, noting that top-performing creator ads arise when brands reduce strict messaging control. Creator ad spend is projected to reach $44 billion this year, growing faster than the broader ad industry.

Sean Downey · Dossier · The Nexus