Sensor Tower
Coverage of Sensor Tower in the Nexus archive.
- Brands like Home Depot, Intuit, and Booking are betting bigger on ChatGPT ads, new data reveals
OpenAI has doubled ads per user for ChatGPT mobile users in the US, with Sensor Tower reporting a surge in advertisers from 300 in April to over 820 in July. Major brands like Home Depot, Intuit, and Booking Holdings have replaced smaller software firms as top advertisers, while financial services, travel, and education sectors increased their ad spend shares.
- Google's Gemini app nips at ChatGPT's heels as it nears 1 billion users
Google's Gemini AI app has 950 million monthly active users, closing in on ChatGPT's 1 billion, with daily active users tripling in a year. Google recently launched three new models, including the more cost-effective Gemini 3.6 Flash, while work on Gemini 4 has begun.
- ChatGPT downloads are slowing — and may cause problems for OpenAI’s IPO
ChatGPT is experiencing a slowdown in user growth and a surge in app uninstalls, with a 413% year-over-year increase in uninstalls in May following OpenAI's Pentagon deal. Monthly active users grew 78% in April, down from 168% in January, raising concerns about OpenAI's IPO prospects.