iFood

DiDi-controlled 99 is investing R$100 million to expand its 99Compras grocery delivery platform in Greater São Paulo. The service partners with major chains like Carrefour, Americanas, Atacadão, Petz, and Ultrafarma, competing against iFood (80% market share) and Rappi.

Didi’s 99 is investing R$100 million to launch 99Compras, a grocery delivery service in São Paulo and over 20 surrounding municipalities. The service partners with approximately 3,000 retailers, including Carrefour, Atacadão, and Americanas, competing against iFood, which holds 80% of Brazil’s food delivery market.

Brazil’s antitrust body Cade revived a case against China-backed delivery app 99Food. Market leader iFood requested an investigation into 99Food and Keeta for below-cost pricing. 99Food is owned by China’s DiDi, and Keeta by China’s Meituan.

iFood, Brazil’s leading food-delivery app, requested an antitrust investigation into two Chinese-backed competitors, 99Food (owned by DiDi) and Keeta (Meituan’s overseas brand), alleging they use deep discounts to gain market advantage.

Prosus, the Amsterdam-listed tech holding company owning Brazil’s iFood and travel brand Decolar, reported that 21 percent of Decolar’s consumer revenue in Brazil now comes from iFood customers, indicating successful cross-selling between the platforms.

Chinese-backed apps Keeta and 99 are entering Brazil’s food-delivery market, challenging iFood, which holds 80% of a $20 billion market. Keeta’s owner has pledged $1 billion over five years, using lower fees and subsidies to attract restaurants. iFood has responded to the competition.