Your ‘proteinmaxxing’ is creating a whey shortage that’s ratcheting up prices and leaving snack companies to eat costs or make recipes worse

Whey protein prices have nearly doubled due to increased demand for high-protein foods, driven by GLP-1 weight loss drugs and revised dietary guidelines. Companies face supply shortages and must choose between absorbing costs or compromising product quality, as switching to alternative proteins proves challenging due to taste and texture issues.