Walmart’s $1.4 billion Vibe.co deal is a direct shot at Amazon’s booming ad business

Walmart acquired Vibe.co, a French ad-tech firm, for $1.4 billion to compete with Amazon’s advertising business. The deal aims to expand Walmart’s digital-advertising capabilities, particularly for small and medium advertisers, and follows its 2024 acquisition of connected-TV maker Vizio. Walmart’s CEO John Furner is prioritizing growth in non-retail businesses like advertising to challenge Amazon’s market dominance.