Seth Dallaire
Coverage of Seth Dallaire in the Nexus archive.
- Walmart’s $1.4 billion Vibe.co deal is a direct shot at Amazon’s booming ad business
Walmart acquired Vibe.co, a French ad-tech firm, for $1.4 billion to compete with Amazon’s advertising business. The deal aims to expand Walmart’s digital-advertising capabilities, particularly for small and medium advertisers, and follows its 2024 acquisition of connected-TV maker Vizio. Walmart’s CEO John Furner is prioritizing growth in non-retail businesses like advertising to challenge Amazon’s market dominance.
- Walmart's head of growth says AI is rewriting the rules for its fast-growing ads business
Walmart's chief growth officer, Seth Dallaire, highlights AI's role in reshaping the company's advertising strategy, emphasizing contextually relevant ads in AI-powered tools like Sparky. The ads business grew 46% last year to $6.4 billion, with a focus on improving customer experience and avoiding intrusive advertising.