Dossier
Walmart Plus
Coverage of Walmart Plus in the Nexus archive.
- Walmart's head of growth says AI is rewriting the rules for its fast-growing ads business
Walmart's chief growth officer, Seth Dallaire, highlights AI's role in reshaping the company's advertising strategy, emphasizing contextually relevant ads in AI-powered tools like Sparky. The ads business grew 46% last year to $6.4 billion, with a focus on improving customer experience and avoiding intrusive advertising.