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Sparky

Coverage of Sparky in the Nexus archive.

Earliest in view: Jun 11 · 09:48 UTCMost recent: Jun 11 · 09:48 UTC
Co-mentioned in this coverage
Walmartorganization1Seth Dallaireperson1AI commercetopic1advertisingtopic1e-commerce marketplacetopic1Walmart Plusorganization1
Recent coverage
  • BUSINESSJun 11 · 09:48 UTCBUSINESS INSIDER
    Walmart's head of growth says AI is rewriting the rules for its fast-growing ads business

    Walmart's chief growth officer, Seth Dallaire, highlights AI's role in reshaping the company's advertising strategy, emphasizing contextually relevant ads in AI-powered tools like Sparky. The ads business grew 46% last year to $6.4 billion, with a focus on improving customer experience and avoiding intrusive advertising.