Dossier
Alisa Lin
Coverage of Alisa Lin in the Nexus archive.
- Can China’s budget brands crack developed markets? Mixue shows it won’t be easy
Chinese ice cream and tea brand Mixue faces challenges in entering developed markets like Japan, where customers prioritize value for money. A former frequent customer in China, Alisa Lin, has not purchased Mixue products in Japan despite their lower prices compared to local options.