Dossier
Mixue Group
Coverage of Mixue Group in the Nexus archive.
- Can China’s budget brands crack developed markets? Mixue shows it won’t be easy
Chinese ice cream and tea brand Mixue faces challenges in entering developed markets like Japan, where customers prioritize value for money. A former frequent customer in China, Alisa Lin, has not purchased Mixue products in Japan despite their lower prices compared to local options.
- From fried chicken to flight plans: Alibaba wants Qwen to become China’s digital fixer
Alibaba Group Holding is opening its Qwen AI assistant to third-party partners, enabling users to order items like fried chicken and book flights via conversation. KFC, Luckin Coffee, Mixue Group, and China Eastern Airlines are among the first companies testing this integration.