Dossier
value for money
Coverage of value for money in the Nexus archive.
- Can China’s budget brands crack developed markets? Mixue shows it won’t be easy
Chinese ice cream and tea brand Mixue faces challenges in entering developed markets like Japan, where customers prioritize value for money. A former frequent customer in China, Alisa Lin, has not purchased Mixue products in Japan despite their lower prices compared to local options.
- Pet owners lose trust in insurers as customers question fairness of policies and value for money
Pet owners are losing trust in insurance companies due to concerns over unfair policies and poor value for money. Customers are increasingly questioning the fairness and cost-effectiveness of their pet insurance coverage.