Dossier
Cannes Lions 2026
Coverage of Cannes Lions 2026 in the Nexus archive.
- Demonstrating marketing ROI is one of the most important jobs today, says JLL's Siddharth Taparia
Siddharth Taparia, global chief marketing officer at JLL, emphasizes the importance of demonstrating marketing ROI through measurable business outcomes and effective partnerships with CFOs. He advises CMOs to prioritize metrics that directly impact business performance over vanity metrics like clicks and views.
- Over 95% of Ulta Beauty's sales come from its loyalty members, says CMO Kelly Mahoney
Ulta Beauty's CMO Kelly Mahoney revealed that over 95% of the company's sales come from loyalty members. She discussed leveraging customer data to create personalized experiences at Cannes Lions 2026.