Dossier
Claudine Cheever
Coverage of Claudine Cheever in the Nexus archive.
- Pinterest is about "intention" rather than attention, says CMO Claudine Cheever
Pinterest's CMO Claudine Cheever emphasized that the platform focuses on user intention rather than attention, measuring success through engagement. Cheever, who joined Pinterest from Amazon in January 2026, highlighted the platform's role in helping users decide what to try, buy, or do next.