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The Nexus
BUSINESSJul 2 · 14:29 UTCBUSINESS INSIDERJulia Hood ([email protected])

Pinterest is about "intention" rather than attention, says CMO Claudine Cheever

Pinterest's CMO Claudine Cheever emphasized that the platform focuses on user intention rather than attention, measuring success through engagement. Cheever, who joined Pinterest from Amazon in January 2026, highlighted the platform's role in helping users decide what to try, buy, or do next.

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Claudine CheeverpersonPinterestorganizationAmazonorganizationintentiontopicuser engagementtopic
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