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The Nexus
DossierENTITY

intention

Coverage of intention in the Nexus archive.

Earliest in view: Jul 2 · 14:29 UTCMost recent: Jul 2 · 14:29 UTC
Co-mentioned in this coverage
Claudine Cheeverperson1Pinterestorganization1Amazonorganization1user engagementtopic1
Recent coverage
  • BUSINESSJul 2 · 14:29 UTCBUSINESS INSIDER
    Pinterest is about "intention" rather than attention, says CMO Claudine Cheever

    Pinterest's CMO Claudine Cheever emphasized that the platform focuses on user intention rather than attention, measuring success through engagement. Cheever, who joined Pinterest from Amazon in January 2026, highlighted the platform's role in helping users decide what to try, buy, or do next.