Dossier
Craig Brommers
Coverage of Craig Brommers in the Nexus archive.
Coachorganization2American Eagleorganization2Joon Silversteinperson2Bobbieorganization1Pinterestorganization1YouTubeorganization1TikTokorganization1Gen Ztopic1Gen Alphatopic1Kim Chappellperson1Fadi Karamperson1Vineet Mehraperson1Chimeorganization1ChatGPTtopic1Geminitopic1Profoundorganization1AirOpsorganization1Optiversalorganization1
- CMOs from Coach, American Eagle, and more dish on the platforms and tools they're most focused on
CMOs from Coach, American Eagle, Bobbie, and other companies are prioritizing platforms like Pinterest, YouTube, and TikTok to target Gen Z and Gen Alpha audiences. They emphasize using AI, consumer interviews, and visual discovery tools to engage younger demographics and adapt to evolving digital trends.
- How 6 top CMOs are working to make their brands show up on AI platforms
Top CMOs from brands like Coach, American Eagle, and Chime are prioritizing AI search strategies to ensure their brands appear in platforms like ChatGPT and Gemini. They focus on creating LLM-friendly content, leveraging tools like Profound and AirOps, and adapting to the shift from SEO to answer engine optimization (AEO).