Dossier
Kim Chappell
Coverage of Kim Chappell in the Nexus archive.
- CMOs from Coach, American Eagle, and more dish on the platforms and tools they're most focused on
CMOs from Coach, American Eagle, Bobbie, and other companies are prioritizing platforms like Pinterest, YouTube, and TikTok to target Gen Z and Gen Alpha audiences. They emphasize using AI, consumer interviews, and visual discovery tools to engage younger demographics and adapt to evolving digital trends.