Joon Silverstein
Coverage of Joon Silverstein in the Nexus archive.
- CMOs from Coach, American Eagle, and more dish on the platforms and tools they're most focused on
CMOs from Coach, American Eagle, Bobbie, and other companies are prioritizing platforms like Pinterest, YouTube, and TikTok to target Gen Z and Gen Alpha audiences. They emphasize using AI, consumer interviews, and visual discovery tools to engage younger demographics and adapt to evolving digital trends.
- How 6 top CMOs are working to make their brands show up on AI platforms
Top CMOs from brands like Coach, American Eagle, and Chime are prioritizing AI search strategies to ensure their brands appear in platforms like ChatGPT and Gemini. They focus on creating LLM-friendly content, leveraging tools like Profound and AirOps, and adapting to the shift from SEO to answer engine optimization (AEO).
- The 25 most innovative CMOs of 2026
The article highlights the 25 most innovative CMOs of 2026, emphasizing their roles as brand-builders, data scientists, and AI strategists. It features campaigns leveraging AI for personalized advertising, cultural activations, and immersive experiences, with examples from Disney, Comcast, and Coach. The list includes marketers who redefined insurance, fruit branding, and language-learning through creative strategies.