gluten-free

Campbell’s has launched a gluten-free chicken noodle soup in partnership with Banza, using chickpea pasta, and introduced a Chunky Buffalo Wild Wings Parmesan Garlic Chicken Noodle Soup. The move targets the growing gluten-free market, with 30% of Americans seeking gluten-free options and the market projected to grow at 9.8% annually.

Gluten-free staples like bread and biscuits are becoming unaffordable for people with coeliac disease due to rising prices and shrinking product ranges. A small branded gluten-free loaf now costs nearly £4, exacerbating concerns for those requiring a gluten-free diet for medical reasons.